My Work
At Tattooed Mom Boss Marketing, I don’t just “do marketing.”
I build brands that move people, create stories that spark loyalty, and design digital ecosystems that actually convert. My work lives at the intersection of creativity, strategy, and culture — and every project I take on is rooted in intention, identity, and impact.
Below is a highlight of the brands I’ve helped shape, scale, and bring to life through social media, website design, brand identity/strategy/management, omnichannel programmatic advertising, content creation, copywriting, logo creation, e-commerce, product management, photography and more.
01
cigarworld.com
CigarWorld.com — Editorial, Community & Campaign Strategy
I lead creative direction, community engagement, content development, and digital strategy for one of the largest cigar media platforms in the world. From evergreen education to national campaigns and brand activations, my work supports millions of enthusiasts while elevating the storytelling behind premium cigars.
​Digital & Content Performance
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Published 105 digital content assets and campaigns
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Generated 172K+ email opens
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Achieved 20.3% click-to-open rate, significantly above industry benchmarks
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Increased website sessions to 588K annually
Social & Digital Growth Performance
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Increased total social impressions +472.6% YoY (1.35M impressions)
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Generated 149.4K engagements (+233% YoY)
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Achieved 11.1% engagement rate (10+ points above industry benchmark)
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Increased total audience growth +271%
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Grew Instagram following +208%
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Increased Facebook followers +488%
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Boosted Facebook views +836.7% YoY
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Added 588 new YouTube subscribers
02
EdwardCrowe.com — Brand Identity & Digital Launch
From concept to execution, I helped build Edward Crowe’s online presence with a gritty, cinematic aesthetic that reflects the artist’s world. My work includes site structure, UX decisions, brand visuals, voice, and digital storytelling that captures the raw emotion behind the project.
03
Chasing Dawn — Social Media Management & Creative Direction
I oversee the visual identity, content planning, and social execution for Chasing Dawn, crafting a cohesive brand across platforms. From performance promotion to lifestyle storytelling, I develop/create content that amplifies their sound, strengthens fan connection, and supports long-term artist growth. Channels include Facebook, Instagram and TikTok.
04
Unlimited Arts Streetwear
From lifestyle and product photography, to website design/maintenance, social media content creation (FB, Instagram, TikTok) and strategy, to management of e-commerce catalog, social selling, brand voice, all copy and organic/paid ads, Unlimited Arts is a passion project of mine. I have done all digital marketing (local/native ads, omnichannel, e-commerce, brick and mortar signage, social media content and more.
